Taking your company public

One of the most important changes for a company that goes public is the new public interest in the company, its achievements, goals and, of course, its finances.   Therefore, a detailed and well-thought-out public relations and investor relations concept is one of the company’s most important decisions when going public.

• In the period before the listing, public relations and investor relations activities will consist mostly of winning over institutional investors and private investors to subscribe to the shares. However, investors will only buy shares in a company if enough material is available on the company to allow an analysis of the advantages of an investment. To this end a marketing plan must be drafted prior to going public, which covers activities such as press conferences, research reports, the company story, etc., and also plans roadshows, one-on-one meetings with investors, company presentations, etc. All of these marketing activities have the common goal of achieving the best possible placement of the shares.
• After the IPO, the marketing of the share itself is on the agenda. The good performance of the stock on the secondary market depends on meeting, and exceeding, sales and earnings forecasts and on the general situation of the industry and the company. It also requires proactive marketing of the shares by the company.
• A company listed on Wiener Börse must meet certain legal disclosure requirements. Depending on the segment, these comprise the disclosure of quarterly earnings and reports, the publication of the annual financial statements and a calendar of corporate events.
• Furthermore, it is also necessary to give potential investors as much information as possible in order for them to be able to take advantage of the opportunities of the stock.  This means reporting to the press without delay of any major company decisions, holding regular meetings with analysts, presenting the company in Austria and outside the country, equity research, market making for the stock by the underwriting bank, and of course, the presentation of the company on the Internet, which is an indispensable medium, and regular events with investors and banks.
• Wiener Börse offers additional activities to support the company’s marketing efforts and to improve the communication between listed companies and investors. These activities include, among many others, joint roadshows in Austria and outside the country, the opportunity to present your company on the Wiener Börse website.